Sheraton Raleigh – Raleigh, North Carolina

For years, the Sheraton Raleigh had an address on S. Salisbury Street in the heart of the Downtown. However, the hotel also featured an atrium space that connected to busy Fayetteville Street. Working with the City of Raleigh, KKAD repositioned the hotel and restaurant by activating the lobby and public areas towards the busier and more vibrant City Center. The result has been transformative in engaging existing city dwellers as well as hotel guests.